OLED stands for organic light emitting diode. Compared to conventional LCD TVs, models with self-luminous organic light-emitting diodes offer significantly better contrast values and very good color representation. In addition, OLED technology allows for an even flatter design, shorter response times, and is more efficient and ecological due to lower energy requirements.

This device supports the playback of premium HDR content and is compatible with HDR formats such as HDR10 Pro, HLG Pro, and Dolby Vision. This technology optimizes picture quality scene by scene, allowing you to enjoy a vivid and lifelike display with rich contrasts.

With Dolby Atmos, every sound—such as a helicopter flying overhead, a car screeching tires as it turns a corner, or melodic birdsong—can exist as a separate audio object, free from the channel limitations of a traditional surround system. By using audio objects, you can hear sound not only from each side but also from overhead, just like in real life. Overhead sound and the richness, clarity, and power of Dolby sound will transform your room into a place of entertainment. You'll feel like you're in the middle of the action in a way you've never experienced before.

LG's webOS 6.0 SmartTV operating system features a redesigned main screen that provides more flexibility and convenience for quick access to streaming services. Improved recommendations with Next Picks create a more personalized experience, and the Magic Tap feature makes it easy to share your phone content with your TV via NFC. With the LG Magic Explorer feature, you can get information about the content on the screen; for example, if you're watching a movie, you can access interesting information about the actors.

Amazon Alexa is currently only available for limited use in Switzerland.