Sony XR-65X95K

Backlight Master Drive technology. This allows you to benefit from unprecedented dynamic range. In addition to incredibly deep blacks and brilliant bright tones, experience beautifully natural mid-tones without reflections or light haze around bright areas. ,Cognitive Processor XR™.The Cognitive Processor XR™ takes picture and sound to a new level. Our revolutionary processor in Sony BRAVIA XR™ TVs reproduces content the way we humans see and hear it. This makes for an incredibly realistic viewing experience. It understands how the human eye focuses and analyzes images to present realistic depth, incredible contrast and beautiful vivid colors.,XR Backlight Master Drive.Our XR Backlight Master Drive uses a unique local dimming algorithm to divide thousands of tiny backlight mini LEDs into small LED units. Together with the XR™ Cognitive Processor, it precisely and independently controls each unit for maximum brightness without reflections or light haze. This technology enables unprecedented dynamic range with scenes of incredibly deep blacks, radiant brights and natural midtones.,XR Contrast Booster 15.By precisely controlling light output across the entire screen, darkening certain areas and brightening others, XR Contrast Booster adjusts brightness to render highlights with brighter values and shadow areas with deeper blacks. Because bright areas are rendered brighter and dark areas darker, scenes look more real - with more detail and depth.,XR Triluminos Pro.With the XR™ Cognitive Processor, XR Triluminos Pro enables the X95K to reproduce over a billion colors in subtle, realistic nuances. Combined with our wide color spectrum and user-oriented processor, colors can be recognized based on saturation, hue and brightness, and natural hues can be reproduced.,XR HDR Remaster.With XR HDR Remaster, this TV recognizes every object on the screen, analyzes its color and adjusts the contrast. This makes the images even more realistic. Object-based processing with BRAVIA XR lets you adjust shading, saturation, brightness, motion vector, bandwidth and more - it's precision redefined. The result is exceptionally lifelike scenes with more depth, realistic textures and natural colors.,XR 4K Upscaling.XR 4K Upscaling gives you near-4K quality entertainment regardless of content or source. Our XR™ Cognitive Processor leverages large amounts of data and intelligently restores lost textures and details. ,4K XR Super Resolution.XR Super Resolution detects individual objects in an image and reproduces authentic structures on screen. Our BRAVIA XR processor precisely analyzes and processes data to deliver 4K images with lifelike detail and texture at four times the resolution of Full HD.,4K XR Smoothing.XR Smoothing produces smooth, natural-looking 4K images without the banding possible with other TVs. Scenes are rendered with thousands of hues, shades and gradations, making them look extremely lifelike.,XR Motion Clarity.Sports shows and action movies are now even more fun. Our XR™ Cognitive Processor with XR Motion Clarity™ evaluates motion across multiple frames for seamless, clear, crisp action.,X-Anti Reflection.When watching dark movies in bright rooms, reflections on the screen can diminish the viewing experience.